The Rise of Digital Marketing in Every Business

What if I told you that businesses using digital marketing strategies grow 2.8 times faster than those that don’t? Digital marketing is no longer a choice, it’s the oxygen (or at least the bloodstream) of today’s business. Regardless of its size, the company is using digital tools to connect, attract, and grow like never before ranging from small startups to global enterprises. So why does digital marketing have the power it does and why should you care? Let’s break it down. 

Why does every business need Digital Marketing? 

The days of relying on word-of-mouth or traditional advertising are gone. Things have turned around easily today in the field of businesses, and why digital marketing is a must in today’s digital age? 

Global Reach, Local Impact 

Digital marketing breaks geographical barriers. Nepali small businesses can now serve customers in New York or Tokyo with just a few clicks. This allows businesses to target specific demographics and market their product to the correct people through social media platforms, search engines, and email campaigns. 

Cost-Effective and Measurable 

Unlike other marketing channels, digital marketing is cheap and trackable. It gives real-time feedback through tools like Google Analytics and social media insights of campaign performance and hence, helps businesses run their produce better ROI. 

Building Brand Authority 

Blogs, social media, and SEO allow businesses to remain consistent in their presence to build themselves as industry leaders. For one, HubSpot and Neil Patel have amassed huge followings by being the first to provide valuable content and insights. 

Best Digital Marketing Strategies for Businesses 

So, how can businesses leverage digital marketing effectively? Here are some proven strategies. 

Search Engine Optimization (SEO) 

It is important to note that SEO is at the heart of digital marketing. Optimizing your website for the search engine will help you to get a better rank on Google and pull more organic traffic to your business. For example, businesses spend on SEO, which has an average conversion rate of 14.6 %, however, with traditional outbound methods of 1.7 %. 

Social Media Marketing 

Facebook, Instagram, and LinkedIn are gold mines to speak with your audience. To give you an example, one of the brands that currently chooses Instagram is Nike and they do so by showing their products through inspiring stories and by using user-generated content to generate a loyal community of followers. 

Content Marketing 

Content is king! Providing education to the audience and creating toeholds of trust for the business, blogs, videos, infographics, and podcasts work wonders. A blog post or a video can bring traffic, bring in leads, and drive sales. 

Pay-Per-Click Advertising (PPC) 

With PPC, businesses can choose specific keywords and demographics for PPC campaigns on Google, social media, and more. What’s more, your ads appear to the people who are proactively searching for your products and services. 

The Future of Digital Marketing 

The digital marketing landscape is constantly changing. This allows businesses to personalize their marketing efforts like never before with the help of advancements in AI, machine learning, and data analytics. One example is chatbots and AI-based tools changing customer service, predictive analytics helps businesses to predict customer needs. 

In recent years, the development in the digital marketing world has been unimaginable. Consequently, there is increasing demand for digital marketers’ skills. LinkedIn lists digital marketing as one of the most in-demand skills in the world. It is a wonderful, and also profitable, career for students and qualified individuals. 

Moreover, the emergence of remote work has opened up the market for digital marketing even more. Because the field is online in nature, a number of digital marketing jobs allow for flexibility in when/where they are worked including from home, café, or while we travel. Not only does this enable you to have a better work-life balance,  but also opens doors to global job opportunities, allowing you to work with international brands and teams without leaving your hometown. 

​​Take the First Step Towards a Digital Future 

If you’re passionate about technology, creativity, and business, a career in digital marketing could be your calling. At ICP (Informatics College Pokhara) , our  BBA  program offers a comprehensive curriculum that includes digital marketing as a key focus area. From mastering SEO and social media strategies to understanding data analytics and e-commerce, this program equips you with the skills to thrive in the digital economy. 

Ready to explore the world of digital marketing? Learn more about our BBA in Digital Business Management and take the first step toward a rewarding career.